Walmart and actress Drew Barrymore have announced the launch of Drew Barrymore Flower Home.
The line is exclusively available on Walmart’s family of sites, including Walmart.com, Jet.com and Hayneedle.com, with new collections launching seasonally.
Barrymore worked in close collaboration with Walmart’s design team on the assortment of home furnishings, which includes furniture, curtains, textiles, wall art, ceramics, pet beds and more.
“I have always had a love for creating joyful spaces – places where unexpected prints and patterns, shapes and styles, and colors and textures come together in the most delightful way,” said Barrymore in a press release. “My new collection of furniture and home décor is inspired by this passion, and I hope it inspires everyone to make themselves at home.”
The line boasts more than 200 items ranging in price from $18 for ceramic decorative vases to $899 for a mid-century sofa.
This is Walmart’s latest move in home decor. Last year, the retailer acquired Art.com to boost its home decor business.
“Art.com is the world’s largest online retailer in the art and wall décor category, and the addition of its two million curated images – including a growing exclusive assortment – will create an even richer, deeper customer experience across our home category,” wrote Anthony Soohoo, SVP and group general manager for Walmart U.S. eCommerce, in a press release at the time.
“This announcement is just another example of how we’re establishing Walmart.com as a specialty retail destination for the home – giving customers the inspiration and confidence to make a beautiful home possible for everyone. I’m so excited to welcome Art.com as a part of that mission,” he added.
The deal is one of many ways in which Walmart has been trying to boost its digital presence. Outdoor gear company Moosejaw now has its own shop on Walmart.com, while Lord & Taylor is selling apparel on the retail giant’s site.
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