Away Brings Brick-And-Mortar Store To Seattle

Travel brand Away has opened a brick-and-mortar location in Seattle. The company, which now has 13 physical stores throughout the United States, U.K. and Canada, provides a host of luggage, bags and travel products, according to an announcement.

“As we continue to expand Away’s retail footprint, we’ve been eagerly planning our entry into the Seattle market and I’m thrilled to be opening our doors today,” Away President of International and SVP of Retail Roy Chan said in the announcement. “While the world may not be traveling right now, I am excited for what the future will hold.”

The new store is located in University Village, and has pandemic safety procedures implemented, the company noted.

Shoppers who visit Away’s latest store will be able to buy travel and everyday essentials such as the Bigger Carry-On, a Pet Carrier, a new Serena Williams collection and bag silhouettes, among other products. The company says the in-store experience is meant to spur future travels.

Customers will see items brought from Seattle’s sister cities of Nantes, France; Bergen, Norway; and Christchurch, New Zealand. In addition, a feature wall will highlight postcards and travel stories sourced from across the globe. Moreover, the store includes local influences such as a white oak and gray felt that is “designed to evoke the beaches of the city and metal accents in reference to the Space Needle’s iconic spire,” according to the announcement.

Away, which is based in New York City, says it currently ships merchandise to 40 nations throughout the globe. The brand rolled out in 2016 with a carry-on and has since grown to provide different luggage and travel essentials.

In other brick-and-mortar news, DICK’S Sporting Goods said it will add five new locations in five states in February. In a recent statement, the retailer said it would open a traditional store in North Carolina in addition to four deep-discount stores in Oklahoma, New York, Florida and Texas.