Software-as-a-Service (SaaS) online shopping platform BigCommerce has teamed with Walmart in a new partnership. The collaboration will let qualified U.S. retailers sell merchandise directly on Walmart Marketplace, providing them with access to over 120 million unique shoppers visiting the Walmart website monthly, according to a Wednesday (Feb. 24) announcement.
“Partnering with an industry leader like Walmart not only gives our merchants access to one of the world’s largest marketplaces, it also opens additional opportunities for them to strategically expand their ecommerce footprint,” BigCommerce Chief Commercial Officer Russell Klein said in the announcement.
Retailers that seek access to the Walmart Marketplace by the way of BigCommerce will get a quickened application review process, letting them become an approved Walmart seller in a faster manner than seeking out the designation on their own.
In addition, retailers linking into the Walmart Marketplace via BigCommerce will get access to a collection of partners such as Deliverr and Feedonomics, among others, to help out with their “listing, order and inventory management, advertising and fulfillment needs,” according to the announcement.
Moreover, BigCommerce keeps products synced with Walmart.com without manual intervention.
“After a year where our customers shopped online more than ever before, we are excited to partner with BigCommerce, an industry leading ecommerce platform, to make it even easier for sellers to grow their online business,” Walmart Marketplace Senior Vice President Jeff Clementz said in the announcement.
As previously reported, the first Walmart Supercenter opened its doors in 1988. The store concept itself borrowed from the idea of European hypermarkets, which had started to dot the suburban landscapes there in the mid- to late-1960s.
When Walmart reported its Q4 2020 earnings last week, Chief Executive Doug McMillon described a very different “super” concept at the core of the retailer’s future: the “super app.” He may not have used those two words; however, the Connect concept – and the flywheel graphic he spoke to – matches the super app notion.
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