Great Outdoors Group, LLC and Sportsman’s Warehouse Holdings, Inc. announced on Friday (Dec. 3) through the Federal Trade Commission (FTC) that they are canceling their proposed merger, which would have brought together two outdoor sporting goods companies.
Both companies specialize in hunting, shooting, fishing, camping and other outdoor gear.
“Following an extensive 11-month investigation by FTC staff, Sportsman’s Warehouse reported that it has terminated its proposed $785 million sale to rival specialty outdoor goods retailer, Great Outdoors,” said FTC Bureau of Competition Director Holly Vedova in the announcement. “Under its Bass Pro Shops and Cabela’s banners, Great Outdoors competes closely with Sportsman’s Warehouse to offer customers a broad and deep in-store assortment of outdoor gear, alongside expert sales staff, creating a one-stop shopping experience for outdoor enthusiasts. This competition has benefited customers in at least two dozen local markets throughout the United States,” she added.
Vedova said in the announcement that she is “pleased that Great Outdoors and Sportsman’s Warehouse decided to abandon their proposed merger, which would have harmed consumers through increased prices, reduced product offerings and diminished quality and service.”
Related news: Dick’s Sporting Goods, Nike Connect Loyalty Programs
Last month, Dick’s Sporting Goods and apparel brand Nike announced a collaboration on a “connected partnership” that will give customers access to exclusive products, experiences and offers.
Dick’s and Nike customers can link their Dick’s Scorecard and Nike Membership accounts through the Dick’s mobile app and shop an expanded selection of Nike footwear and apparel. Customers will get access to exclusive footwear and apparel launches, as well as collections and in-store events for members starting at Dick’s House of Sport in Rochester, New York and Knoxville, Tennessee.
Also see: Amazon Dominates Sporting Goods, as Dick’s Elbows Walmart in Battle for Second Place
Meanwhile, Amazon and Walmart saw a dip in sporting goods, hobby, music and book sales after the fourth quarter of 2020, when holiday shopping likely boosted purchases.