Discount home décor retail giant HomeGoods on Tuesday (Sept. 28) introduced eCommerce capabilities to its website, HomeGoods.com, giving shoppers an online portal to buy and browse the brands and products that were previously only available in the chain’s brick-and-mortar locations.
HomeGoods’ online store includes selections in bedding, bath, decorative pillows, kitchen goods, seasonal décor, pet and storage/organization, and there are plans to update the available selections regularly, the company said in the announcement.
“We are thrilled to bring a second way for our passionate shoppers to discover and shop an assortment they know and love,” said John Ricciuti, president of HomeGoods, in the company announcement. “We hope our customers find the same excitement shopping HomeGoods online as they do exploring the aisles of our stores.”
Shoppers can return their online purchases through the mail or in-store at any of HomeGoods’ more than 820 locations across the U.S.
“We are excited to expand HomeGoods’ digital footprint so customers can shop whenever they’d like,” said Mark DeOliveira, president of TJX Digital US, in the company announcement. “HomeGoods.com will provide a complementary experience to our stores, allowing shoppers to pair in-store purchases with online finds to bring their vision to life.”
HomeGoods plans to continue to expand and add to its online store, with the first growth category coming with gifts and décor for the holiday season.
Related: TJX To Add eCommerce To HomeGoods Site Amid Lagging Physical Sales
TJX officials first mentioned the idea of adding eCommerce to HomeGoods’ website last year as sales were lagging at Marshalls and T.J. Maxx during the ongoing coronavirus pandemic. Until now, the HomeGoods.com site only allowed consumers to buy gift cards.
TJX CEO and President Ernie Herrman said at the time that HomeGoods would gain eCommerce capabilities in 2021 “to both leverage our strength in the home category and capitalize on our market share growth opportunities.”
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