JCPenney Debuts Inclusive Private-Label Kids Apparel Line Amid Back-To-School Season

Amid the back-to-school shopping season, JCPenney has rolled out its new Thereabouts private-label kids’ clothing line, which is available only at JCPenney and jcp.com, according to a release.

The collection of items in the line includes “back-to-school essentials” like different kinds of footwear, sleepwear, outerwear and basics. It is meant for children of all ages, ranging from toddler age to bid kids. Moreover, the collection is “size-inclusive running from 2T–22, including plus and husky,” according to the announcement.

Thereabouts items are produced with super soft fabrics, and are inspired by the newest trends in children’s fashion, like “sneaker dresses, head-to-toe color, and prairie cool looks.” Additionally, Thereabouts clothing comes with adaptive functionalities like no-tag designs, sensory-friendly seaming and easy-access openings.

“Fulfilling the wants and needs of our diverse customer base is the foundation of our business. That’s why we relied on research and feedback from parents and kids throughout the design process. We are proud to say that the Thereabouts collection is our most inclusive kids brand ever,” Michelle Wlazlo, executive vice president and chief merchandising officer, said in the announcement.

JCPenney serves customers at over 650 shops throughout the United States and Puerto Rico and on its website, according to the announcement.

In separate news, Walmart plans to add the popular Justice brand line of children’s apparel and accessories to about half of its U.S. stores and website amid the back-to-school shopping season.

“Justice is a popular brand our customers know and love, and with the back-to-school shopping season underway, this new collection comes at the perfect time for our customers looking to elevate their style,” Denise Incandela, executive vice president, apparel and private brands, Walmart, said in an announcement. “We’re thrilled to partner with Justice as its exclusive fashion retailer as we continue to expand our assortment and add new national brands, offering customers quality, on-trend and accessible style at an incredible value.”