Athleisure apparel company Lululemon plans to bring Mirror, the interactive home gym, to almost 40 Canadian stores, with the connected fitness equipment available for in-store and online purchases starting Nov. 22.
Canadians will also be able to engage with Mirror’s digital community and access all its content as part of the continued expansion of the platform to almost 200 North American locations, the company announcement says.
“Community is at the heart of Lululemon — and bringing Mirror to Canada will enable more guests to interact with our growing collective and experience a digital sweatlife offering like never before,” Lululemon President of the Americas and Global Guest Innovation Celeste Burgoyne said in the company announcement.
“We have seen rapid growth and strong engagement for Mirror since launching in the United States and look forward to deepening our roots at home in Canada,” she added.
Mirror uses digital and interactive capabilities to bring together advanced camera technology and a personal performance dashboard through live classes and on-demand workouts of 5 to 60 minutes for everyone from beginners to experts across 50 genres.
Canadian shoppers can sign up in store to buy Mirror when it’s available and register for a limited time offer as part of the lead-up to its unveiling. Lululemon purchased Mirror for $500 million in July 2020.
Related: D2C Revenue Continues to Buoy Lululemon
Last month, Lululemon reported that it saw an increase in direct-to-consumer (D2C) net revenue in the second quarter of the year, with D2C net revenue up 8% to $597.4 million. D2C net revenue accounted for 41% of total net revenue, compared to 61% in 2020’s second quarter.
Last year, D2C sales doubled for Lululemon, making up half of the company’s annual revenues. Lululemon raised its full-year revenue guidance to approximately $6.2 billion, up from previous projections of $5.8 billion to $5.9 billion.
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