Israeli company MySize, which offers a platform for “trying on” clothes virtually, is launching an expansion into the French market. The company said in a Monday (June 14) press release it is partnering with French fashion company La Caserne to offer the MySizeID app.
La Caserne, a “sustainable fashion incubator” offering more than 25 brands, said the MySize setup will help ensure sizing accuracy and reduce returns. The company’s brands include Diane Ducasse, creator of DA/DA, and Salut Beauté, both of which will offer the MySize app starting this week.
MySize said its app uses sensors already built into customers’ smartphones, to quickly obtain accurate clothing sizes in any brand’s apparel. A shopper can go online, even from their home, and find out which size of an item will work best.
MySize said that the app “has been proven to reduce returns by as much as 50 percent, and increase average order value by as much as 30 percent.”
“Once some of France’s leading fashion retailers are able to offer a superior customer experience and reduce returns, we believe there will be no going back,” said Ronen Luzon, CEO and founder of MySize. “We’re excited to be part of this change and expect even more expansion in the market over the coming weeks and months.”
La Caserne lists ethical, sustainable fashion as one of the most important priorities of their brands. The company sees the MySize app as a way to reduce the carbon footprints of their brands by reducing returns.
MySize’s app, which is brand-specific, works with a shopper’s actual measurements to find the appropriate apparel size. It helps provide for the contactless transactions that consumers may continue with even as the COVID-19 crisis recedes.
During the height of the pandemic last May, Luzon said, “We believe there will be a long-lasting shift in shopping behavior once the quarantine restrictions are lifted and consumers are allowed to shop in stores again.”
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