Walmart is dropping the $35 minimum order for its express, two-hour delivery service, the company said in a Monday (March 1) press release.
“Many customers use Express delivery for when they’re in a pinch, whether it be a missing ingredient for a weeknight dinner or a pack of diapers. Customers told us sometimes the items they needed in a hurry didn’t meet the minimum, so we’re removing it, making it even easier for customers to get what they need when they need it,” said Walmart Senior Vice President of Customer Product Tom Ward.
The retail giant’s express delivery enables customers to place website orders for food, staples, essentials, and more, using its 170,000 personal shoppers. Express delivery costs $10 in addition to the regular delivery charge. Walmart+ members pay just the $10 Express fee.
The express delivery option is available at about 3,000 Walmart stores, reaching almost 70 percent of the U.S. population, the company said. Walmart also offers free curbside pickup.
Walmart serves approximately 220 million customers and members at 10,500 stores and clubs under 48 brands in 24 countries and eCommerce websites.
Walmart last month said it was stepping up its eCommerce efforts to better compete with Amazon. The retail giant lowered its seller fees to attract more merchants to its website and app, which brings in 120 million visitors per month. New data from PYMNTS showed that Walmart was inching closer to Amazon’s lead.
The retail giant said it was planning to take its superstore concept and create a super app to become the primary shopping destination for consumers instead of just a preferred destination. To appeal to a new generation of consumers, the company established a partnership with Affirm to extend buy now, pay later (BNPL) options and grew its third-party marketplace with Shopify. It also started focusing on healthcare and partnered with Ribbit Capital to provide banking services.