Beauty technology company Perfect Corp. has integrated with Facebook for the growth of augmented reality (AR) digital beauty try-on and shopping experiences throughout Facebook and Instagram, according to an announcement.
“There’s no denying the impact that social media platforms like Instagram continue to play in the consumer discovery and shopping journey. This integration underlines the importance of a streamlined beauty shopping experience, with interactive AR beauty tech proven to drive conversion and enhance the overall consumer experience,” Perfect Corp. Founder and CEO Alice Chang said in the announcement.
The Laura Mercier and Lakme India beauty brands have joined forces with Perfect Corp. and Facebook to introduce their digital beauty AR Try On experience in Instagram Shops. They are beginning with lipstick merchandise, with more product categories set to roll out this summer.
“We’re passionate about developing meaningful new ways to connect sellers and buyers, and augmented reality is already helping people explore products in a more personal, confident way,” Sue Young, head of Spark AR at Facebook, said in the announcement. “Now, with the integration of Perfect Corp.’s platform, we can scale our paid and organic AR offerings and [give] many more brands the opportunity to inspire Facebook communities to discover more products they’ll love.”
The news comes on the heels of Perfect Corp. collaborating with Google on the launch of AR beauty try-ons by way of Google search. The Google AR-powered digital try-on experience is baked into the search experience, enabling users to try out an item across different skin tones or “try it on” themselves via the live camera mode. The one-click experience allows web surfers to virtually try thousands of eye and lip beauty offerings from more than 40 beauty labels, including Estee Lauder, MAC Cosmetics, Charlotte Tilbury and Black Opal.
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