Today in restaurant and grocery tech news, Instacart secures its hold on Canada and Walmart expands holiday delivery. Plus, Kroger opens up a new revenue stream.
Kroger Launches Private Marketplace for Brands to Reach Consumers
Kroger Precision Marketing (KPM) has debuted a private programmatic advertising marketplace for brands and marketers of consumer packaged goods (CPGs), Supermarket News reported Wednesday (Oct. 20). It’s called the Kroger Private Marketplace and will allow both CPG brands and ad agencies to reach shoppers by applying audience data to campaigns in the various ad-buying platforms, according to the report. It’s powered by Kroger’s 84.51° data analytics arm.
Walmart Expands Delivery Options Ahead of Holidays
Walmart said on Thursday (Oct. 21) that it’s extending store delivery hours during the holiday season, adding more delivery windows for customers to get their orders and more delivery-eligible items in anticipation of the annual shopping rush. Drivers will be making deliveries from Walmart stores until 10 p.m. local time, two hours later than normal.
On-Demand Delivery Services Race to Meet Consumers’ Cross-Category ‘Bring-It-to-Me’ Expectations
As restaurant aggregators hack it out to gain consumers’ loyalty amid growing desire for on-demand delivery, one contender is going back to the source. Many attribute the growth of the on-demand economy to the rise of Amazon, and United Kingdom-based restaurant and grocery delivery service Deliveroo is tapping Amazon’s convenience-seeking customer base to grow its premium member base.
Grocery Roundup: On-Demand Economy Comes for Discount Grocery
This week in grocery, Grocery Outlet goes digital, Instacart grows its reach in Canada, and Whole Foods incentivizes digital spending.
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