Cabinets.com customers can pick out their new kitchen cabinets from the comfort of their homes — or anywhere else, for that matter — through a partnership with Dassault Systèmes that creates a cloud-based 3D design portal, according to a press release.
It’s the latest example of giving buyers a direct-to-consumer (D2C) option rather than forcing them to go into physical stores, but this one also could affect how contractors nail down deals with customers and has important considerations when it comes to the installation of those cabinets as well.
Dassault Systèmes’ HomeByMe for Kitchen Retailers platform offers a fully online business model that allows Cabinets.com customers to choose from a selection of kitchen cabinets and design their kitchens online without having to visit a physical store, the release stated.
“As a purely online company, providing an easy-to-use, web-based user experience was essential,” said Cabinets.com President Jeff Robertson in the release.
HomeByMe for Kitchen Retailers lets Cabinets.com deliver a personalized design experience through 3D space planning, automation and artificial intelligence (AI), according to the release. It will help consumers highlight potential planning and design errors in real time, offer customized options, propose design alternatives and ensure up-to-date products and pricing along with collaboration with its designers.
Customers can create and modify door styles and colors, accessories and custom options according to their needs and budgets and make faster decisions based on 3D renderings of the expected finished look, the release stated.
“The pandemic has significantly transformed the market and the consumer decision-making process,” said Dassault Systèmes 3DVIA CEO Vincent Picou in the release. “Individuals have been investing in their homes to improve their day-to-day quality of life, and eCommerce for home furnishings has become the new normal.”
Last month, Adobe and Home Depot expanded their partnership to add more insights and improve customer service, with Adobe adding “comprehensive insights” to help refine marketing investments.
Read more: Home Depot, Adobe to Expand Consumers’ Omnichannel Experience
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