D2C Home Brand The Inside Acquired by Havenly

With many people still working from home for the foreseeable future, some have been taking advantage of the time to remodel.

Building on its growth from that trend, online interior design service Havenly has acquired direct-to-consumer (D2C) home furnishings brand retailer The Inside, according to a Thursday (Feb. 17) press release.

Havenly Co-founder and CEO Lee Mayer said the acquisition of The Inside, along with the recent acquisition of 3D tech from Occipital, is a “significant step” in the company’s strategy to improve customers’ at-home design experience.

“We’re already a go-to destination for those looking for design, inspiration, and home product recommendations, but now we can also service custom made products to suit our customers’ wants and needs for a more hands-on design experience,” Mayer said in a statement.

The Inside unlocks access to made-to-order, customization options, historically only available at luxury prices.

Under Havenly’s umbrella, it’s hoped that The Inside, which has seen its brand grow more than 600% in the last two years, will find an even larger market for its customized fabrics, furniture and decor. Joining the Havenly executive team is The Inside Co-Founder Danielle Walsh, who will manage the transition and guide the shift in consumer design trends favoring prints. She will be joined by all other current employees of The Inside.

Havenly’s business model uses one-on-one design help and hand-picked products that helps customers improve their home within a budget. The company says it creates hundreds of thousands of individualized designs each year and invites customers to shop from the company’s eCommerce platform. 

“Acquiring The Inside comes as a natural extension of Havenly’s mission to make home design an accessible and personalized experience for everyone; bringing affordable custom furniture and home decor to their customers,” the company said.

Havenly has been busy in recent months. This acquisition comes on the heels of its multi-year partnership with Reese’s Book Club and the acquisition of a cross-platform room layout and 3D visualization technology from Occipital.  

“Together, these acquisitions and partnerships fit with the company’s larger strategy of leveraging technology and innovation to deliver a best-in-class product experience that makes bespoke, personalized interior design accessible to everyone,” the company said.