Telehealth platform Hims & Hers is launching its line of hair care solutions at more than 1,400 Walmart retail locations nationwide and on walmart.com, according to a Thursday (Jan. 20) press release. The products will be available beginning this weekend.
“Since our founding, our goal has been to provide quality health and wellness, including hair care and hair loss products, in the most convenient way possible to consumers,” said Hims & Hers Chief Operating Officer Melissa Baird in the release. “We are thrilled to collaborate with such a well-known, household name such as Walmart as a continuation of our strategy to bring access to our products to consumers wherever they are across the country.”
The Hims & Hers product launch gives Walmart customers access to a full suite of products related to hair loss, a condition that one in three women experience in their lives and two-thirds of American men will face by age 35, according to the release. It will also help Hims & Hers move closer to mass market accessibility.
In September, Hims & Hers teamed up with lifestyle eCommerce fashion retailer REVOLVE to advance health and wellness products for millennial and Generation Z consumers.
Read more: Telehealth Startup Hims & Hers Partners With Lifestyle Fashion Retailer REVOLVE
REVOLVE is now carrying Hims & Hers products for skincare, haircare, hair growth, sleep supplements and sexual health. The products were chosen for inclusion based on affordability and being “thoughtfully” developed, according to a press release at the time.
“Both Hims & Hers and REVOLVE are redefining industries and leveraging our brands to identify closely with the next generation of consumers,” Baird said at the time. “Collaborating with a brand that understands the intricacies of taking a unique approach and has the ability to communicate authentically is critical as we look to bring more personalized health and wellness solutions to millennial and Generation Z consumers.”