LVMH Beauty and Origin Materials Partner on Sustainable Packaging

Luxury retailer LVMH Beauty, a division of LVMH Moët Hennessy Louis Vuitton, and carbon-negative materials company Origin Materials have partnered to roll out “sustainable low-carbon footprint packaging for the perfumes and cosmetics industry,” according to a Tuesday (April 19) press release.

LVMH has signed a multiyear capacity reservation agreement with Origin Materials to buy sustainable, carbon-negative PET (polyethylene terephthalate) for its packaging of perfumes and cosmetics. Origin technology reduces PET’s carbon footprint because it is made from sustainable wood residues, which capture carbon, the release stated.

“At LVMH, with our Life 360 program, we made the decision that our packaging will contain zero plastic from virgin fossil resources in a near future,” said LVMH Beauty Executive President and Managing Director Claude Martinez in the release. “Origin’s bioplastic technologies are playing a crucial role in helping LVMH achieve our sustainability targets without any compromise on quality.”

Origin PET is also “equally recyclable to fossil-based PET within the existing infrastructure, which is critical to creating a circular economy with a significantly reduced carbon footprint,” according to the release. LVMH will use the new packaging across its family of brands, including Christian Dior, Givenchy, Guerlain and others.

“LVMH is a powerhouse of luxury brands, with a high standard of excellence for the environmental performance of its products,” said Origin Materials Co-CEO Rich Riley in the release. “Our mission of enabling the world’s transition to sustainable materials as fast as possible is completely aligned with LVMH’s ambitious environmental initiatives. We look forward to helping LVMH reduce its carbon footprint and achieve its sustainability goals while continuing to deliver superior product experiences to its customers.”

Last week, LVMH Moët Hennessy Louis Vuitton reported a 29% spike in its 2022 first-quarter revenue, hitting 18 billion euros (about $19.5 billion) for the first three months of the year. Only the company’s Wines and Spirits segment of the business failed to grow by double digits in Q1, with supply chain constraints continuing to hamper that sector.

Read more: LVMH Achieves Double-Digit Growth in Most Groups, Regions

Overall, the company achieved 23% organic growth for the quarter. The Fashion and Leather Goods business group led the way for LVMH with 30% organic revenue growth in Q1, followed by Selective Retailing at 24%, Watches and Jewelry at 19%, Perfumes and Cosmetics at 17%, and Wines and Spirits at 2%.