Real estate trust and mall owner Simon has collaborated with ghost kitchen company Kitchen United to introduce “Grab Go Eat,” according to a Thursday (Feb. 3) news release.
The platform lets customers order from multiple restaurants in one transaction, arranging to pick up food at one of Simon’s malls or have it delivered to their homes. It lets guests decide whether food is delivered to their table or any location within a shopping center. It also gives the option to skip lines and pick up food directly from the restaurant or on-premises food lockers.
According to Simon and Kitchen United, customers will be able to order meals from Kitchen United’s kiosks, website or app and Grab Go Eat will take care of the rest.
“The Grab Go Eat platform with Simon brings a new and cutting-edge dining experience to both consumers, employees and retailers at Simon’s Del Amo Fashion Center and Roosevelt Field,” said Eric Sadi, co-president of Simon’s mall platform.
“Giving consumers the flexibility to dine when and where they want, as well as order from multiple restaurants all under one ticket is something that will completely enhance the customer experience at these locations and set the precedent this year.”
Michael Montagano, CEO of Kitchen United, said the partnership shows the growing demand for off-premises food prep.
“At the same time, restaurants operating at each mall will be able to seamlessly expand their reach and customer base and streamline takeout and delivery operations through our unique model,” he added.
Read more: With Kitchen United’s Zuul Acquisition, Ghost Kitchen Space Begins to Take Shape
Kitchen United has worked with a number of leading restaurant brands, including White Castle, Wendy’s and Panera Bread, to create delivery-only locations. Last August the company announced a partnership with Kroger, the largest pure-play grocer in America, to allow diners to order restaurant foods for pickup or delivery from the supermarket’s stores.
Also last year, Kitchen United acquired Zuul, a New York-based food delivery and kitchen preparation startup.
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