Luxury resale platform Yoox Net-A-Porter on Friday (March 11) debuted a menswear resale line, Mr Porter, which joins womenswear line, Net-A-Porter and The Outnet, according to a company press release Friday (March 11).
Yoox Net-A-Porter also partnered with resale technology provider Reflaunt to sell previously owned designer clothing and has expanded its Net-A-Porter line beyond the U.K. into the U.S., Germany and Hong Kong, the press release says.
Mr Porter Resell, available in the same four markets, features ready-to-wear clothing, accessories, bags, jewelry and shoes. Customers can access a tailored wardrobe refresh service, either in person or virtually.
The Outnet will offer resale of both womenswear and menswear in April.
“We have long known that the wardrobes of Net-A-Porter, Mr Porter and The Outnet customers hold some of the most covetable and beautifully crafted pieces in the world,” said Alison Loehnis, president, Luxury & Fashion, Net-A-Porter, Mr Porter & The Outnet, in the press release.
“Our resale services have been created to give these designer pieces a second life. The incredible response we’ve seen to Net-A-Porter’s offer to date reflects the forward-thinking and environmentally conscious mindsets we see in our customers every day. Supporting the shift towards a more circular fashion system for menswear through Mr Porter Resell marks an exciting and critical next step on our journey,” she said.
Reflaunt’s technology offers free home pickup or dropoff of unwanted clothing, digital product authentication, pricing recommendations and professional photography. Customers can also get Net-A-Porter and Mr Porter store credit with an extra 10% incentive or direct bank transfer.
Related: 10 Things Will Define the Digital Transformation in 2022
In January, PYMNTS CEO Karen Webster predicted the resale market’s growth would be among the 10 biggest stories in the digital transformation of the connected economy in 2022.
“2022 will be the year that luxury brands strike back and use payments to help them reinvent the reCommerce experience,” Webster wrote two months ago, pointing to an explosion of sales and a thirst for luxury.
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