Petco Launches ‘Clean Ingredients’ Badge for Grooming Services and Products

Petco has launched a badge that designates grooming services and products that have “clean” ingredients.

The new Clean Grooming initiative and Clean Ingredients badge appear on the pet health and wellness company’s grooming salon menu, product shelves, app and website, Petco said in a Tuesday (April 4) press release.

The badge helps customers select products and services that are free of parabens, phthalates and chemical dyes, according to the release.

“Whether at home or in one of our grooming salons, we want to make it easy for pet parents to give their pets the same high-quality options and ingredients they would choose for themselves,” Petco Chief Services Officer Jason Heffelfinger said in the release.

At Petco, most grooming products are highlighted with a Clean Ingredients badge, and only Clean Grooming products are offered in the firm’s self-service dog wash stations, according to the release.

The launch of the Clean Grooming initiative is the latest addition to Petco’s “whole health” approach in which it has stopped selling traditional rawhide, certain shock collars, and food and treats that have artificial ingredients, the release said.

“As champions for pet health and wellness, we are always looking for new ways to help pet parents choose the very best products for their pets’ individual needs,” Petco Chief Merchandising Officer Amy College said in the release. “Pet parents continue to see their pets as extensions of themselves, and Petco’s Clean Grooming initiative helps pet parents feel good about the products they select for their beloved furry family members.”

As PYMNTS reported Wednesday (March 29), pet parents are willing to go to great lengths to ensure that their pets receive the best possible care and attention, including providing them with the essentials they need to thrive.

For example, pet product retailer Chewy reported that consumables and healthcare products were a major source of success for the firm in the fourth quarter.

Chewy CEO Sumit Singh said during the company’s quarterly earnings call that these product categories are “pillars of strength” for the firm and that the U.S. pet industry is valued at $130 billion and continues to expand, even during economic downturns.