Perfect has teamed with luxury cosmetics brand Valmont for its latest AI-focused beauty partnership.
The collaboration combines Perfect’s artificial intelligence (AI) solution with Valmont’s background in skincare to help consumers in more than 50 countries get a “detailed skin analysis and a personalized beauty routine in seconds,” the companies announced in a Monday (Jan. 23) news release.
It’s the most recent in a string of partnerships between Perfect and companies in the luxury beauty and fashion sectors, coming amid what PYMNTS described earlier this month as an innovation-focused makeover for the makeup industry.
“Consumers of luxury cosmetics are extremely savvy and demanding,” said Fabienne Le Tadic, chief strategy officer for Switzerland-based Valmont. “The integration of these diagnostics offers them a means to ensure consumers will buy the best solution for their specific needs when they buy online and moving forward assist our beauty advisors to be more effective in providing adequate recommendations.”
Over the past few months, Perfect has launched several AI-centric partnerships with fashion and beauty brands.
In September, the company teamed with fellow Software-as-a-service (SaaS) firm Bambuser to offer virtual try-on sessions and shopping solutions and said it was working with Parfums Christian Dior to provide clients with private consultations.
Two months later, the French jewelry brand Reza tapped Perfect to create a virtual try-on solution. Using the company’s “AgileHand” technology, shoppers can see real-time digital renderings of Reza jewelry on their hands and wrists, even as they move them.
Earlier this month, India’s The Good Glamm Group formed a partnership with Perfect to offer customers and retailers in the subcontinent a virtual try-on tool for makeup.
“The beauty and cosmetics industry is expanding, and cutting-edge technological advancements have completely transformed the sector,” The Good Brands, Glamm Group CEO Sukhleen Aneja said at the time.
Perfect has also published a list of predictions for its industry, including the use of AI to elevate in-store shopping, and the widespread adoption of digitally personalized skincare technology, tutorials and diagnostics.
This is happening against a backdrop of big changes in the cosmetics industry, PYMNTS noted during the Consumer Electronics Show (CES) earlier this month.
“While a challenging economy and changing consumer tastes and needs are always driving product innovation in this multibillion-dollar global business, the push toward bringing new technology and innovation to an industry rooted in manual processes is clearly on the rise,” PYMNTS wrote.
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