Entersekt, the push-based authentication and app security company, announced Tuesday (June 12) that it has opened a new office in Atlanta, Georgia, aimed at supporting the company’s growth and serving as the headquarters in North America.
In a press release, Entersekt said that with financial institutions (FIs) and other outside industries seeking innovative, user-friendly ways to authenticate sensitive data and accounts, its business in North America is growing. The new headquarters will also be the hub for developing business partnerships and acquiring new talent as the company continues to grow. The company noted that with the seemingly endless high-profile data breaches in North America over the past few years, Entersekt has identified North America as a key market with challenges and potential when it comes to authentication.
“Financial institutions, healthcare providers and other enterprises are in need of solutions that are easily integrated into the organization’s existing technology while also providing customers with the necessary level of protection and convenience they expect,” said Sherif Samy, senior vice president of North America, in the press release announcing the new Atlanta-based headquarters. “Entersekt’s solutions provide just that with our mobile-based authentication services, designed specifically to provide strong security in a user-friendly interface.”
According to the company, its products use a consumer’s personal mobile device as the second factor of authentication, melding the power of digital certificate technology with the convenience of mobile phones. That, Entersekt said, provides companies and their customers with protection to fight account takeover fraud.
Entersekt noted that the expansion in North America underscores its “strong customer growth” with it gaining a “firm foothold” in the marketplace. The new headquarters will be located at 7000 Central Park in Sandy Springs, GA. According to the press release, the company’s growing North American team includes experts in the areas of mobile security, consumer and device identity, multi-factor authentication and commerce enablement.
“Entersekt’s operations expansion into North America is a reflection of our growth and commitment to providing the highest level of authentication and security around the world,” added Samy. “We specifically chose to set up shop in Atlanta as a result of the city’s booming payments, security and mobile innovation landscape, and are excited to establish ourselves in a FinTech hub like Atlanta as we aim to acquire top talent and expand our business relationships with prominent companies in our space.”