PayAnywhere and MasterCard have announced a new partnership that will see MasterCard distribute a branded, co-branded or white-label solution of PayAnywhere’s mPOS solutions to help small business owners (SMBs) reduce friction at the checkout, a December 19 press release revealed.
As part of the deal, MasterCard’s Truaxis card-linked offer platform, which uses targeted incentives and offers, will be integrated into PayAnywhere’s service (Jump to 4:48).
“One of the biggest concerns for a new SMB is letting the community know they’re there…” Marc Gardner, CEO of North American Bancard, told PYMNTS.com. “We’re sending a lot of time at North American Bancard as well as PayAnywhere, focusing on customer acquisition tools for SMBs. This one card-linked offers, really solves wonderfully for redemption.”
The improved offerings will benefit small and medium-sized business owners, who will gain the ability to accept payment cards at low rates, as well as create and manage offers through the platform, the release said.
To learn more about the offering and why MasterCard selected PayAnywhere (Jump to 0:33), Market Platform Dynamics (MPD) CEO Karen Webster spoke with Gardner in an exclusive one-on-one interview to get the full scoop on the deal.
To hear more about PayAnywhere and MasterCard’s partnership, as well as Gardner’s prediction for the mPOS space going into 2014 (Jump to 9:50), listen to the full podcast below.
*If you have trouble with the audio player above, click here.
NAB, Marc Gardner, president, CEO of North American Bancard
Marc Gardner is founder, president, and CEO of North American Bancard, a multi-faceted payment solutions provider dedicated to delivering the latest payments technology with the highest level of customer service. Headquartered in Troy, Michigan, North American Bancard ranks as one of the industry’s top 30 acquirers – an achievement due in large part to Marc’s commitment and vision.
Born and raised in a middle class working family in Detroit, Michigan, Marc adopted a strong work ethic at an early age, realizing true success can only be obtained through hard work and extreme dedication. Marc embraced that philosophy throughout college, graduating with an economics degree from the University of Wisconsin.
Marc’s introduction to the real world of business came during his college years where he would buy dilapidated houses on Fraternity Row, remodel them and then sell them for a profit. In between semesters, he interned for one of the country’s largest discount commodities brokers, running trades in the pit of Chicago’s Board of Trade. During this time, he was introduced to the burgeoning business of electronic payment processing. Marc went on to secure a summer position at one of the country’s first independent sales organizations.
Marc continued his real estate career at a commercial leasing firm in Chicago after graduating from college. He soon realized the bankcard business offered a better opportunity for financial success and returned to the ISO where he had worked that previous summer. Through his hard work and his natural ability to close business deals, Marc was soon promoted to company sales manager. In 1992 Marc ventured out on his own to open the doors of North American Bancard.
Through Marc’s driving force and determination, one small office grew into an established ISO that processed over $13 billion in 2012. Marc now employs over 650 people at his corporate office and other locations with an additional 3,000 plus independent agents located across the country. Today, North American Bancard continues to expand both organically and through strategic acquisitions.
Under Marc’s leadership, in 2010 NAB launched PayAnywhere, a mobile point of sale solution designed for businesses of any size. PayAnywhere was born from Marc’s vision of harnessing the computing power and mobility of smartphones and tablets to mobilize the point of sale. Leveraging the considerable payments industry resources of NAB, Marc brought PayAnywhere to market with its free mobile credit card reader and highly regarded iPhone app. Executing against Marc’s vision, the company has since added support for the most popular smartphones and tablets and expanded its merchant-centric feature set to establish PayAnywhere as the mobile POS solution of choice for businesses of all sizes. PayAnywhere continues to usher NAB into the mobile frontier as a leader in the disruption of the traditional point of sale experience, maintaining the striking growth momentum that NAB is well known for.
Ernst & Young recognized Marc as the 2008 Entrepreneur of the Year for the Central Great Lakes region. This award is considered the world’s most prestigious business award for entrepreneurs and it is recognized globally. An active philanthropist and avid supporter of the arts, Marc serves on the Board of Directors at MOCAD (Museum of Contemporary Art Detroit) and provides philanthropic support to numerous organizations, including: AIPAC (American Israel Public Affairs Committee), National Center for Missing and Exploited Children, Friendship Circle, Detroit Public Television, Cranbrook and the Make-a-Wish Foundation.
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