05 March 2014
Hashtag activator Chirpify has introduced #Actiontags for TV, enabling consumers to post to Twitter, Facebook or Instagram using the “activated hashtags” they see on TV to instantly purchase products or respond to campaigns.
For example, consumers who tweet #testdrive in response to a new car ad could be contacted instantly to schedule a test drive time. For brands, #Actiontags for TV creates new conversion and purchase opportunities directly from their brand advertising, according to Chirpify.
The new system enables consumers to respond immediately with traditional media.
“By using hashtags as the glue to connect traditional and social media, suddenly consumers can digitally raise their hand and start a direct customer relationship with a brand they value.” Chirpify CEO Chris Teso said in a release.
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