Social video platform TikTok recently passed the 1 billion monthly active user milestone, up 45 percent from the middle of last year, the Bytedance-owned company announced in a blog post, according to a Deadline report (Sept. 27).
“TikTok has become a beloved part of life for people around the world because of the creativity and authenticity of our creators,” the post said. “Our global community is remarkable in its ability to reach millions of people, across generations.”
TikTok’s success with users — mostly young but also older — has come despite increasing scrutiny by global regulators, especially after a recent Wall Street Journal report noted that the platform directs underage users to sex- and drug-related content that might not be suitable for them.
TikTok did not say where its 1 billion-plus users live, how much they view on the social media site or share any information regarding age, ethnicity or other demographics of their users.
Related: Shopify Aims to Make Social Media ‘Digital Main Street’
Shopify last month announced it has collaborated with TikTok on shopping features for the video-sharing app.
Amir Kabbara, director of product at Shopify, told PYMNTS at the time of the announcement that social commerce “plays an important role in the success of our merchants,” with TikTok among the most vital platforms because of the number of users it has and the speed of its growth.
Shopify saw 76 percent growth in its social commerce channels between February 2020 and February 2021, with TikTok the fastest-growing platform. Recent Shopify research found that 54 percent of consumers ages 18 to 34 discovered brands on social media and 28 percent made purchases there.
PYMNTS Connected Economy data also show that almost half (44 percent) of consumers who are highly connected in their social engagement are also highly connected shoppers. About 16 percent of consumers say they’re highly connected socially and only 23 percent of those people say they’re also highly connected shoppers.
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