As consumers increasingly look to social media to inspire their shopping, the social commerce space is becoming more and more about individual creators’ personalities. Jillian Lenna, content creator at 10PM Curfew and host of the @girls page with more than 12 million TikTok followers and...
The lines between social interaction and commerce are increasingly blurred, and they show no signs of separating, at least not anytime soon. “Social commerce takes the entire shopping experience, from finding a product, researching it and paying for it, onto a social media platform,” Discover®...
As consumers begin to adopt social media channels to make purchases, PYMNTS Intelligence found which apps shoppers are turning to for different kinds of retail products. By the Numbers The PYMNTS Intelligence report “Tracking the Digital Payments Takeover: Monetizing Social Media” was based on a...
Amazon has partnered with TikTok and Pinterest to let the users of those social media apps buy products from Amazon without leaving those apps. This offering is designed to make it more convenient for Amazon customers to shop on those social media platforms, an Amazon...
X is reportedly getting closer to introducing a payment service. The social media platform and aspiring “everything app” is working on adding a “Payments” button to the navigation bar, TechCrunch reported Tuesday (Aug. 6), citing a post on X by independent app researcher Nima Owji....
As Pinterest looks to become a central figure in the social commerce space, the company is integrating more directly shoppable features across the platform to drive sales. In its second quarter 2024 earnings results reported Tuesday (July 30), the company shared that revenue rose 21%...
WhatsApp said that as of July, it has 100 million users in the United States. “This milestone has been a long time coming and it proves that WhatsApp is the solution to the cross-platform divide in America,” the company said in a Thursday (July 25)...
LTK, a platform for creators and their businesses, is transforming its app to be video-first. As part of this transformation, LTK has added a new shoppable video feed called Full-Screen Continuous Video and a new content guide called Daily Drops, the company said in a...
How often do you visit LinkedIn? The platform wants your answer to be “every day.” To that end, the Financial Times (FT) reported Sunday (FT), LinkedIn is offering artificial intelligence (AI)-powered career advice and has rolled out games to get its users visiting more often...
