Samsung is integrating a nonfungible token (NFT) platform to its 2022 smart TV lineup that includes the Micro LED, Neo QLED and The Frame, according to a press release Monday (Jan. 3). The NFT app can be used “for discovering, purchasing and trading digital artwork.”
The company will unveil its new smart TV lineup, which embraces the “Screens Everywhere, Screens for All” mantra with immersive sound and more personalized experiences, at the Consumer Electronics Show (CES) 2022 in Las Vegas this week.
Art Mode on the Micro LED lineup allows consumers to turn any room into an art gallery by selecting and displaying artwork or digital photography, including two exclusive media pieces from noted artist and designer Refik Anadol.
“With demand for NFTs on the rise, the need for a solution to today’s fragmented viewing and purchasing landscape has never been greater,” the company said in its announcement.
Samsung is pushing to introduce the first smart TV NFT explorer and marketplace aggregator this year, including the ability for viewers to browse and trade NFTs from their couches. The company says its smart TVs won’t hinder the image quality of the NFTs it displays.
Samsung has also been investing in NFT and metaverse projects through its venture capital arm, Samsung Next. The company participated in an investment round for a metaverse gaming platform on Wednesday (Dec. 29).
Related: Commercial Bank of Dubai to Debut NFT Art Show
Meanwhile, the Commercial Bank of Dubai (CBD) is hosting a nonfungible token (NFT) art exhibition at its digital lab in Dubai International Financial Centre in partnership with UAE-based NFT artist Amrita Sethi, sharing the story of how the bank has evolved in the last half-century.
The story looks at the history of the Deira Clock Tower and how it ties into the bank’s headquarters, with a focus on how the bank will remain a leader for innovation across the region. Visitors can scan the QR code embedded in the artwork to trigger the augmented reality feature that lets them enjoy and “see sound” through Sehti’s art. Each limited-edition piece comes with a digital twin NFT.
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