April 20, 2023
Uber Expands Robotic Delivery as Aggregators Seek to Lower Cost

In an effort to drive customer frequency by lowering costs, aggregators are testing robotic delivery. Uber, for its part, announced Thursday (April 20) that it is expanding its partnership with...

April 20, 2023
Deliveroo’s Orders Drop by 7 Million as Consumers Cut Back

With rising price pressures worldwide, aggregators are seeing consumers cut back. United Kingdom-based food delivery aggregator Deliveroo shared in its first quarter financial report Thursday (April 20) that orders fell by 7 million year...

April 18, 2023
Netflix Sees Paid Sharing as Way to Build Relationships With...

With a nod to new consumer sentiments about subscriptions, Netflix is focusing more on adding value for current subscribers while at the same time better monetizing existing members with a...

April 14, 2023
Amazon Eyes TV, Movie Projects for MGM Titles Like ‘Legally...

A year after acquiring MGM, Amazon Studios reportedly looks at new projects based on its intellectual property. Several film and television projects based on the movie and television studio’s properties...

April 13, 2023
Netflix and Lacoste Pact On TV-Inspired Clothes Misses Embedded Commerce...

While failing to take advantage of the obvious embedded shopping opportunity, the Netflix partnership with Lacoste on a clothing collection inspired by beloved streaming TV shows indicates the larger opportunity,...

April 12, 2023
SnapChat Google Ad Executive Amid Probes

Snapchat has hired a former Google executive in an effort to enhance the effectiveness of their digital advertisements, as announced on Wednesday. Darshan Kantak has been appointed as senior vice...

April 10, 2023
Streaming Platforms Use Theatrical Releases and Price Hikes to ‘Rationalize’...

Streaming video platforms are streaming a lot of cash into their content. Subscribers may not be enough to keep that rolling in its current form, leaving big names to consider...

April 07, 2023
Commercials Return to Streaming Platforms and Reshape Brand Strategy

When streaming platforms like Netflix and Hulu first emerged, they quickly fueled a consumer behavior shift where sitting through commercials was no longer acceptable and waiting a week for the...

April 06, 2023
Apple Unlikely to Consider A Big Acquisition, Despite Reports

Apple is reportedly unlikely to spend its buildup of cash on a big acquisition. Although there is commonly speculation that the tech giant will make a large, high-profile acquisition, Apple has rarely...