October 10, 2023
Stylitics Introduces AI-Powered Virtual Closet
Digital merchandising firm Stylitics says the inspiration for its latest products comes from Hollywood. More to the point, the 1995 comedy “Clueless,” and its early-internet vision of virtual try-on technology, the company said when announcing a...
October 02, 2023
Netflix’s Merchandise Moves Highlight the Rise of Connected, Contextual Commerce
In 2018, writing about the ways in which mobile devices and technology changed the world, PYMNTS CEO Karen Webster noted: “In the three-plus decades since consumers were first introduced to a...
September 29, 2023
Report: Reddit’s Ad Personalization Policy Sparks Privacy Concerns
Reddit reportedly altered its privacy policy to improve ad performance. While these updates align with the social media platform’s goals of financial success and potential plans to go public, they...
September 19, 2023
Pringles Announces $140 Caviar Kit as Brands Seize on Social...
Pringles is getting fancy as food and beverage brands turn to social media for inspiration on how best to reach their consumers. Kellogg Company, which owns the chip brand, announced Tuesday (Sept....
September 18, 2023
Why the Digital Transformation Needs a Reset
Warren Buffet is reported to have said that digital transformation is a fundamental reality of business today. McKinsey says that 70% of digital transformation projects fail. Both suggest the need...
August 31, 2023
Grocers Tap Contextual Commerce in Bid to Grow Digital Engagement
This week in grocery, Weis Markets and The Fresh Market leverage contextual commerce to drive loyalty and engagement, Dollar General looks to expand its produce selection, and Target expands its...
August 21, 2023
Wow Bao CEO Taps Grocery to Spread Brand Familiarity
As many restaurant chains move into grocery aisles amid consumers’ shift toward food at home, Asian street food chain Wow Bao is leveraging consumer packaged goods (CPG) to not only open up a...
August 21, 2023
Social Media Shopping Blocked By a Lack of Trust
Shopping over social media seems to be the next frontier of eCommerce spend, with 43% of consumers (approximately 110 million individuals) browsing these platforms to find goods and services. However,...
August 18, 2023
AI vs. Search Engines: Why Chatbots Are Losing the Query...
Artificial intelligence (AI) applications have the potential to revolutionize both higher-order tasks and daily touchpoints to a degree on par with the invention of the internet or the mass production...
