July 07, 2024
Food, Packaged Goods Firms Boost Promotions Amid Consumer Caution
After years of steady price increases, food and packaged goods manufacturers and retailers are reportedly offering more discounts in both the United States and Europe. In the U.S., in the 12...
July 05, 2024
How GenAI is Reshaping eCommerce and Consumer Trust
In the bustling digital marketplace of 2024, a new currency is emerging: content. However, as a recent study by Google researchers warns, this currency may face rapid devaluation due to an...
July 05, 2024
23% of Grocery Shoppers Alienated by High Prices
As grocery shoppers look to find the merchant best suited to their needs, a significant share of customers find themselves put off by higher-than-expected prices, threatening their loyalty. By the...
July 04, 2024
5 Metrics to Elevate Your Loyalty Program
Brands use loyalty programs to increase sales, acquire and retain members, enhance the customer experience and create advocates. Return on investment (ROI) is foremost among any brand’s metric to measure...
July 03, 2024
Walmart+ Subscribers Break the 30% Mark
As Walmart and Amazon leverage their paid membership programs to drive loyalty, the former is seeing millennials prove to be the most eager to subscribe. By the Numbers “Walmart+ Week...
July 02, 2024
Mid-Market Retailers Innovate to Survive in a Tight Economy
As ongoing financial pressures make it harder for mid-market retailers to compete, without the scale of industry giants or the close customer connections of mom-and-pop shops, these merchants are forced...
July 02, 2024
How Supplier-Friendly Card Solutions Improve Business Cash Flow
Innovation is coming to the B2B space, providing businesses with streamlined and efficient payment solutions. Increasingly, these innovative B2B payment solutions are having a positive impact across both sides of...
July 01, 2024
TikTok Joins Merchants’ Summer Discounting Dash for Paycheck-to-Paycheck Shoppers
As retailers and marketplaces look to summer sales to win the spending of budget-strapped consumers, TikTok Shop is joining the mix with its own discounting event. TikTok announced Thursday (June...
July 01, 2024
E.l.f. Begins Selling Physical Products Through Roblox Virtual Kiosk
Beauty brand e.l.f. has expanded its partnership with virtual world and gaming platform Roblox to include real-world commerce. In the new virtual kiosk within the e.l.f. Up! experience on Roblox,...
Seventy-five percent of car buyers favor brands that offer rewards, with a similar percentage (74%) favoring digital payments. In the latest edition of the “Expanding Payments Choice Playbook Series,” a collaboration with Onbe, PYMNTS examines the critical role digital rewards and incentives now play in facilitating a true end-to-end digital car-buying experience.