Payment orchestration platform Spreedly announced Tuesday (May 24) that Cybersource, a Visa-owned payment solution, had become a preferred partner in the Spreedly Payment Service Provider Program.
According to a news release, preferred partners work with Spreedly to connect payment service partners, merchants and merchant aggregator customers.
Read more: Payments Platform Spreedly Teams with Stripe Connect to Improve Onboarding
Using an API integration, Spreedly offers access to Cybersource’s products, which include fraud management, payment acceptance and security. The company said this latest collaboration follows a long-standing partnership between the two organizations.
“Joining Spreedly’s partner network will make it simple and straightforward for busy sellers to plug into our modular secure payment platform, and accept and secure payments,” said Josh Park, Cybersource’s head of global partner programs. “This partnership ensures customers can conduct business anywhere throughout the world with confidence and ease.”
“Becoming a Spreedly partner enables access to the world of payment orchestration and brings increased value to more merchants, merchant aggregators, and marketplaces around the world,” said Spreedly Senior Vice President Rohan Bairat. “By participating in this program with Spreedly, our partners further extend their global reach and accelerate the onboarding of new merchants and platforms. That means more transactions and higher satisfaction for everyone.”
See also: Orchestrated Payments Help ‘Last Mile’ Journeys
PYMNTS spoke last week with Christopher Hudel, chief technology officer at Spreedly, about how the digital shift has compelled companies to focus on the “last mile” of payments, which are now a front-facing part of everyday business.
That means companies can no longer just chase growth at all costs but must instead find key points where they can improve customer journeys that provide the best return on investment. Factors such as the point of checkout, the data inputs required and the ultimate acceptance or denial of payment can determine whether a consumer sticks with a merchant or moves on.
“Think of it as fulfillment in making the customer happy,” Hudel said.
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