New MENA Streaming Platform TOD Selects TPAY as Payments Partner

TPAY Mobile will provide payment services to MENA-focused streaming platform TOD.

The partnership, announced in a Monday (Jan. 16) press release, will allow TOD to deliver its content library to consumers in Egypt with a plan to expand into more countries in the Middle East and North Africa (MENA) region further down the line.

TPAY will enable the streaming company to accept subscription payments from consumers via direct carrier billing (DCB), an alternative payment method that allows users to make purchases by charging payments to their mobile phone carrier bill, according to the release.

The incorporation of DCB payment options will help bring TOD content to consumers who don’t have access to traditional payment methods, such as credit and debit cards, the release stated.

“This partnership validates our status as the payment processing partner of choice for premium merchants, especially in the streaming vertical,” said TPAY Chief Operating Officer Raj Soni in the release.

John-Paul McKerlie, vice president of sales and marketing for TOD, said in the release: “TPAY offers unrivaled coverage across [the Middle East, Turkey and Africa], has relevant local payment methods, and a track record of enabling merchants such as TOD to accept payments quickly and simply. This allows us to instantly deliver our premium content to millions across the region.”

A new streaming platform created by the Qatari media and entertainment conglomerate, beIN Media Group, TOD offers a range of sports and entertainment content including Turkish and Arabic language content.

As the PYMNTS connected economy report “How the World Does Digital: Different Paths to Digital Transformation,” found, across the world, media streaming is one of the ascendent fields of the modern digital economy.

Alongside online travel and messaging, streaming is one of the digital activities that consumers said they were most engaged with during the third quarter of 2022. Video streaming captured more daily users than other digital activities tracked by PYMNTS, and in the period studied, 35% of those surveyed streamed video content daily.

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