European PayTech Nexi and Microsoft strengthened their partnership to drive the digitization of businesses and the European economy.
The expanded collaboration, which builds upon one first announced in July 2022, aims to provide integrated management solutions to small- to medium-sized businesses (SMBs) and enterprises, the companies said in a Monday (Nov. 20) press release.
“Working with a partner like Microsoft gives us the chance to reach all players leveraging Microsoft solutions and co-create more complete integrated payments and embedded finance solutions,” Roberto Catanzaro, merchant solutions director of Nexi Group, said in the release.
Nexi will integrate its digital payment solutions into Microsoft products and services for independent software vendors (ISVs), according to the release. The integration will enable ISVs to offer vertical management solutions to businesses, allowing them to integrate omnichannel payment acceptance into their purchasing and business management tools.
By using Nexi’s integrated payment solutions, ISVs can focus on the user experience and software solutions while providing businesses with management solutions, the release said.
The joint go-to-market plan will initially start in Italy and then expand to other markets in Europe, such as Germany, per the release. The two companies will undertake joint communication and technical training activities.
The collaboration will accelerate innovation across the industry and generate opportunities for businesses, partners and startups, Vincenzo Esposito, managing director of Microsoft Italy, said in the release.
“Microsoft will also benefit from Nexi’s capabilities and solutions for eCommerce in a growing number of markets,” Esposito said.
Nexi tailors its payments offering depending on the market it is catering to, Emiliano Imbimbo, head of digital issuing products and mobile payments manager at Nexi, told PYMNTS in an interview posted in January.
For example, account-to-account payments have gained traction in the Nordics in recent years, with those solutions transacting more volume than cards, Imbimbo said.
“The aim [is] to offer our merchants payment solutions that will [guarantee] the best conversion in every single market according to the payment needs the specific population has,” Imbimbo said at the time.
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