PSCU Adds Two Financial Services Industry Veterans To Board

Credit unions, financial services

Payments credit union service organization (CUSO) PSCU has appointed two financial services industry veterans to its board.

California Coast Credit Union President and CEO Todd Lane and Border Federal Credit Union President and CEO Maria J. Martinez will serve as associate directors, according to a Tuesday (July 20) announcement emailed to PYMNTS.

Lane has over three decades of management experience in the financial services sector. He became president and CEO of California Coast Credit Union in 2014 after working in the role of chief financial officer beginning in 2009. He presently serves as the Neighborhood House Association’s director and sits on the San Diego State University Alumni Association board. In addition, Lane serves as a director on the Cal Coast Cares Foundation board.

He holds a master’s in business administration from Pepperdine University and a bachelor’s in finance from San Diego State University.

Martinez has served as the president and CEO of Border Federal Credit Union (BFCU) since 1997. She presently serves on the Credit Union National Association (CUNA) board of directors, representing CUNA’s District 5, Class A credit unions, and is a member of the boards of CUNA Strategic Services and CUNA’s CU Awareness LLC. Martinez serves as a founding member and the chairwoman of the National Association of Latino Credit Unions & Professionals (NLCUP). She is also a founding member and vice-chairwoman of the Credit Union Women’s Leadership Alliance (CUWLA). In addition, Martinez serves as a member of the CU DEI Collective, of which PSCU is a founding organization.

Martinez holds a bachelor’s of business administration in accounting from Our Lady of the Lake University and is a credit union development educator (CUDE).

“It is our pleasure to welcome Todd and Maria to our board of directors,” PSCU President and CEO Chuck Fagan said in the announcement. “The expertise, guidance and diversity of thought that leaders like Todd and Maria bring to the cooperative allow us to continue making smart, strategic decisions that strengthen and better the organization. We look forward to the invaluable insights they will each bring to the PSCU cooperative.”

The news comes as PYMNTS reported that credit union (CU) members are more satisfied with CUs’ innovation performances than they have ever been, with eight in 10 now saying they believe their CUs innovate “somewhat” or “very” well.


March Madness 2025 and Beyond: When AI Meets the Big Dance

March Madness 2025 and Beyond: When AI Meets the Big Dance

As the calendar flips to March, college basketball fans are gearing up for another exhilarating NCAA tournament.

In the future, artificial intelligence and cutting-edge technology could change March Madness as we know it. Let’s break down how the digital revolution could transform the Big Dance.

AI Bracketology: The New Sixth Man

AI is already being used to predict brackets. Gone are the days of agonizing over your picks based on team mascots or your alma mater’s colors. In 2025, AI-powered bracketology is the name of the game. Fans can use algorithms that crunch data points, from player statistics to historical upset probabilities, all at the click of a button.

But beware, bracket enthusiasts. While these AI tools promise to boost your chances of winning the office pool, they can’t account for the quintessential March Madness chaos. You know, the instance where AI can predict everything except the inevitable Cinderella story that ruins everyone’s bracket by the second round.

The Rise of the Robo-Commentators

In a move that would be sure to ruffle some feathers, AI-generated commentary could be used for games. Digital play-by-play announcers would never need a bathroom break and potentially be able to recall obscure statistics from the 1957 tournament in an instant.

Virtual Reality Courtside Seats

Can’t make it to the Final Four? Ten years from now, games might happen in a digital stadium, Forbes reported. With virtual reality (VR) technology, fans could experience the thrill of courtside seats from the comfort of their living rooms.

“AI-generated athletes, inspired by the procedural generation techniques of video game developers … could perform in virtual arenas, exhibiting strategies and plays conceived by advanced predictive algorithms,” Forbes reported.

Just be careful not to get too caught up in the moment with streaming. Wouldn’t want to have reports of fans attempting to rush the virtual court after buzzer-beaters have led to an uptick in living room injuries — especially when that flat screen falls over.

AI Coaches: The Ultimate Clipboard Holder

While human coaches still call the shots, AI assistants could one day be indispensable members of the coaching staff. In the next five years, these digital strategists could analyze opponent tendencies and more.

“Building on existing technologies … AI will provide coaches and players with intricate, multi-dimensional data patterns that dramatically enhance both offensive and defensive strategies,” Forbes reported. “These advanced algorithms will analyze vast datasets from numerous games to uncover hidden trends, strategic insights, and predictive cues about opponents’ potential moves.”

The Referee’s New Best Friend: Computer Vision

Say goodbye to controversial calls. Advanced computer vision systems could assist referees in making split-second decisions, from determining if a player’s toe was on the line for a three-pointer to detecting the slightest touch on a blocked shot.

The Hawk-Eye system is already used in tennis and cricket to help determine fouls, Viso.AI reported.

“This system uses a network of cameras to track the ball and then compares the trajectory of the ball to a virtual model of the playing surface,” the report said. “This system is accurate within a few millimeters, which is much more accurate than the human eye.”

The Future of Fandom

As we dive into March Madness 2025, it’s clear that technology will change the way we experience the tournament. From AI-powered brackets to virtual reality arenas, the digital revolution is coming for basketball. But at its core, the magic of March Madness remains the thrill of competition, the joy of unexpected victories, and the heartbreak of last-second defeats.

So, whether you’re relying on an AI to pick your bracket this year, or screaming at a holographic referee in the future, remember to enjoy the ride. In the unpredictable world of college basketball, sometimes the best strategy is to embrace the madness — digital or otherwise.

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