SnapAP Adds Four Members to Leadership Team

The B2B finance automation company SnapAP has named four new hires to its senior management team.

The Canadian firm said in a news release on Tuesday (Oct. 26) that the new hires are:

• Roshni Wijayasinha as its chief marketing officer, who is responsible for running marketing efforts by “building out the brand” and speeding the company’s growth across North America
• Tiffany Campbell as head of channel sales, using years of industry experience to support ongoing product adoption by customers within the Sage, Oracle and Microsoft market segments
• Pablo Asiron as head of strategic sales, who will use his experience in “corporate deal-making” to expand the company’s business through enterprise sales and distribution partnerships
• Alicia Roisman as leader of the company’s FinTech strategy, who is charged with promoting the company’s FinTech roadmap and expanding its “payments-related ecosystem”

Founded in 2019, SnapAP is a cloud-based purchase-to-payment technology platform designed to help businesses operate more efficiently in areas such as requisitioning, procurement, purchasing, delivery, tracking and payments processing.

Read more: SnapAP Announces Funding From Israel Angel Investors

The company says it has more than 50,000 daily users around the world and processes more than $200 million in payments each year.

“Our mission at SnapAP has always been to help finance teams become more efficient,” said JD Drapeau, CEO of SnapAP. “With this investment in growing our team, we’re ready for the next stage as a company, where we can spread our message and help more companies recognize process improvements and real productivity savings.”

SnapAP says it is also adding new product offerings, such as optical character recognition, which leverages cognitive sciences and artificial intelligence (AI) to reduce errors and data issues.

“This allows SnapAP to gain an over 97% confidence rate on data extracts for invoices and receipts, without the need to create templates or data structure,” the company said.