Zip Names Ex-Deliveroo Exec as Chief Growth Officer

The buy now, pay later (BNPL) later firm Zip has recruited former Deliveroo AU executive Levi Aron as its chief growth officer for the U.S.

“With over 20 years of experience in senior and executive roles, Aron brings stalwart people-first leadership and a commitment to innovation that will accelerate Zip’s growth strategy, further advancing the company’s position in the BNPL space,” Zip said in a news release on Tuesday (Dec. 7). “Aron will head up Zip’s corporate strategy, sales excellence and new digital market-driven innovation initiatives.”

Read more: Zip, Quadpay to Merge Into Single BNPL Brand

Aron has held senior roles at a number of companies, most recently as chief revenue officer for New York-based SevenRooms. Before that, he was the Australian CEO/country manager for Deliveroo, the London-based food startup that went public earlier this year.

“I am excited to be part of the global success story of Zip,” said Aron. “As we enter 2022, I look forward to driving Zip’s mission to be the first payment choice, everywhere and every day, by delivering innovations that put our customers and merchants first.”

Zip says Aron’s appointment rounds out its leadership team, following the recent hires of Jinal Shah as chief marketing officer and Global Chief Technology Officer Ahu Chhapgar.

The company says it serves more than eight million customers in 13 countries, working with more than 55,000 merchants that use Zip to offer installment payments.

Earlier this year, Zip merged with the U.S. BNPL company Quadpay, which it had acquired in 2020, both of them operating under the Zip brand.

Read more: Zip CEO Says BNPL Success Depends on Placing Merchants First

In an interview with PYMNTS’ Karen Webster in August, Zip CEO Larry Diamond said that his company represents the latest stage in the evolution of credit.

“Credit cards, which have been great products for the American economy, are really the older version,” he said. “I think the reason that buy now, pay later has been so successful is that it delivers a better and fairer alternative to the credit card,” one that is digitally native, interest-free and encourages faster paybacks. “It’s credit, but it’s perceived as using your own money through the idea that you can pay back as you earn, and don’t get stuck with very high balances that are revolving on high interest.”