Victoria’s Secret & Co added about 120 Victoria’s Secret Beauty and PINK Beauty products to Amazon’s store through the Victoria’s Secret storefront, according to a Friday (April 29) announcement.
The move allows Victoria’s Secret Beauty to expand its product offerings and strengthen its connection with customers by going beyond its brick-and-mortar locations and eCommerce site, the announcement said.
“Through customer feedback and research, we’ve heard consumers want to purchase VS Beauty in Amazon’s store and already search for the product on the site,” Victoria’s Secret & Co CEO of Beauty at VS&Co Greg Unis said in the announcement. “This is a natural channel extension for us to continue growing our beauty business and meet customers where they are with the products they love.”
The launch of the new products on Amazon means Victoria’s Secret Beauty can “improve and enhance its shopping experience in the Amazon store,” the company announcement says.
“We’re excited to give our customers a convenient way to shop their favorite Victoria’s Secret and PINK Beauty products,” said Carla Vernón, Amazon vice president of consumables categories, in the company announcement. “With their variety of floral, fresh fragrances and lotions, there’s a scent to make everyone feel confident and beautiful.”
Among the products for sale in the VS Amazon store are fragrances including Bombshell, Tease, Very Sexy, Love, Heavenly and Him core fine fragrance scents in EDPs, mists and lotions; mist and lotion core scents including Love Spell, Pure Seduction, Bare Vanilla, Velvet Petals, Amber Romance, Aqua Kiss, Coconut Passion and Midnight Bloom; and natural beauty mist, lotion, body scrub and wash scents.
The store will also include PINK Mist and Lotion scents, including Cool & Bright, Fresh & Clean, Soft & Dreamy, and Warm and Cozy; and PINK Mist, Lotion, Body Scrub and Wash scents: Coco, Coco Chill, Honey, and Water.
Related: Victoria’s Secret Debuts Tween-Focused Digital Brand, Happy Nation
Earlier this month, Victoria’s Secret launched the Happy Nation digital-only brand aimed at 8- to 13-year-old tweens, featuring a size-inclusive and gender-free collection of sweats, swimwear, bras, underwear and family-friendly body care products.
