FinTech firm ebankIT, in collaboration with Home Trust, launched a digital platform to offer seamless and integrated user experiences to Home Trust’s mortgage clients, according to a Tuesday (Sept. 5) press release announcing the launch.
The new Home Digital experience, powered by ebankIT’s omnichannel banking platform, will enable Home Trust to continuously adapt and evolve its digital banking services, ensuring that digitally savvy mortgage clients have access to a user-friendly and secure web and mobile platform to manage their mortgages and accounts anytime and anywhere.
The solution is also aimed at delivering a personalized digital banking experience via all channels including mobile, web, contact center, and back-office services to help clients boost customer satisfaction and engagement.
Commenting on the news, Maria José Gonçalves, COO of ebankIT said that the collaboration with ebankIT has helped to “ensure that customers have the best possible customer-centric, online banking experience,” while Mike Henry, EVP Digital and Strategy at Home Trust said they are starting to see”continuing benefits of higher customer engagement whilst also improving efficiency and reducing costs.”
The deal comes at a time when other firms are helping the mortgage sector modernize and digitize its services.
Last month, real estate and mortgage AI platform PropMix debuted the “AI Innovation Garage for Appraisal Management Companies and Mortgage Lenders,” designed to help the industry use generative artificial intelligence (AI) for product modernization and cost reduction.
“Generative AI is disrupting valuation risk assessments and lending decision making, mortgage product customization, customer service, document generation and marketing,” Umesh Harigopal, PropMix’s CEO, said in a news release.
The partnership, offered in partnership with the Innovation Incubator, will also help AMCs and Lenders extend their innovation lab by subscribing to the AI Innovation Garage and to accelerate time to market and continue to be essential in this rapidly changing market,” Harigopal added.
The use of AI in the world of real estate and mortgages was cited by U.S. regulators earlier this year when they issued a broad warning about the abuse of the technology, PYMNTS reported.
The Consumer Financial Protection Bureau has said that companies cannot allow bias within home valuations and appraisals generated by AI.
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