Today in restaurant and grocery tech news, McDonald’s aims to use its loyalty program to get to know the habits of an exponentially greater share of its customers, while Kraft Heinz’s shift to restaurant sales could spell trouble. Plus, PYMNTS data shows that restaurant customers prefer direct ordering to third-party marketplaces.
New Data: 58% of US Consumers Skip Aggregators When Ordering From Favorite Restaurants
PYMNTS’ latest research finds that just 17% of people ordered delivery from their favorite table-service restaurant or quick-service restaurant (QSR) via aggregator in the last three months, compared to nearly half who placed orders the “old-fashioned” way, either through the restaurant’s website or app (44%) or by phone (42%). This is one of the key findings in the Digital Divide Report, Aggregators: The Cost of Convenience edition, a PYMNTS and Paytronix collaboration.
McDonald’s Aims to Leverage Loyalty to Grow Its Known Customer Base
About four months after the nationwide rollout of MyMcDonald’s Rewards, the quick-service restaurant (QSR) giant is seeing a bump in customer frequency where the program is available. Still, as the company’s President and CEO Chris Kempczinski told analysts on a Wednesday (Oct. 27) call discussing the chain’s third-quarter earnings, the program has a long way to go to reach its initial goals.
Coca-Cola Predicts COVID-19 ‘Aftershocks’ Throughout 2022, Targets Digital-First Gen Z
Throughout the pandemic, Coca-Cola has been more cautious than most businesses in its outlook on the future, despite its strong performance in recent quarters. In fact, perhaps its success can be attributed to this very vigilance. On a call with analysts on Wednesday (Oct. 27) discussing the company’s strong third-quarter results, Chairman and CEO James Quincey shared that he believes a “post-pandemic” market remains a long way away.
Rise in Restaurant Dining Compounds Inflationary Pressure for Kraft Heinz
At a time when brands are concerned that inflation-related price increases will turn consumers away, Kraft Heinz is seeing its sales shift to the most quickly inflating categories. The food and beverage company announced on Wednesday (Oct. 27) that in the third quarter of 2021, foodservice sales grew 24% year over year, while retail sales saw a slight dip.
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