GrubTech, an all-in-one operating system for restaurants and cloud kitchens, announced on Monday (Dec. 6) it had raised $13 million in a Series A funding round led by Addition, with participation by Ventures and Hambro Perks Oryx Fund.
Currently used by clients across 15 countries in the Middle East, Africa, Asia and Europe, GrubTech plans to use the fresh infusion of capital to continue advancing its solutions and further grow its footprint in new markets. The startup recently processed a milestone of two million orders.
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Headquartered in Dubai and founded in 2019 by Mohamed Al Fayed, who serves as CEO, Mohamed Hamedi, CTO, and Omar Rifai, CGO, GrubTech was launched to address the technology gap in the food and beverage (F&B) space. The company offers software that powers multiple restaurant operations: in-kitchen operations, integrations with food aggregators and an omnichannel point of sale.
“Legacy technology in the F&B space hasn’t kept pace with the speed in which the sector is transforming. This results in a fragmented set of solutions that a restauranteur or cloud kitchen operator is forced to sift through and stitch up,” said Al Fayed.
“Not only does this complicate their operation, but it also slows down their ability to expand. We fixed that with an easy-to-use, all-in-one stack that’s future proof,” he said.
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With GrubTech’s restaurant management system, customers can boost sales by seamlessly operating several brands from one location. The all-in-one platform also offers operational and sales data for better decision-making.
It also can reduce the time it takes from ordering to delivery by 25% and boost margins by 35% due to the maximized efficiency of fixed costs and wastage.
“Consumers are demanding a technology-enabled experience when engaging with their favorite F&B brands, whether it’s on premise, take out or online. GrubTech was built from the ground up to empower our clients to better serve their customers across multiple fronts,” Rifai said.
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