Today in food commerce, the Girl Scouts partner with DoorDash for on-demand cookie deliveries, and Just Eat Takeaway leverages its scale to outlast competitors. Plus, food delivery services struggle in the United States to become super apps.
Square Adds On-Demand Delivery in Canada
Square has launched delivery for Square Online orders in Canada through DoorDash Drive, DoorDash’s white-label fulfillment platform, making Canada the first international market to offer on-demand delivery after the service launched in the U.S. in 2020, according to a Wednesday (Jan. 12) press release.
In the US, Food Delivery Services Struggle to Achieve Super App Status
Food delivery services have the opportunity to quickly become indispensable. Yet, while some apps around the world have been able to parlay this relationship into other categories — becoming super apps that fulfill the bulk of consumers’ digital needs — none in the United States have been able to follow in their footsteps.
Just Eat Takeaway Aims to Leave ‘No More Oxygen’ for Competitors Globally
Around the world, in the competitive food delivery category, the win condition is shifting. Where in 2020 and 2021, the goal was to capture the largest market share, now the stakes are rising. On a call with analysts Wednesday (Jan. 12) discussing its fourth quarter 2021 financial results, delivery giant Just Eat Takeaway shared that its goal now is to outperform rivals to the point where they bow out completely.
For On-Demand Cookie Delivery, Girl Scouts Ditches Grubhub for DoorDash
With the door-to-door sales model proving questionable at best amid widespread contagion concerns, Girl Scouts are once again taking a hybrid approach to cookie sales, this time with a new digital ordering partner.