Since March, Triple the CFOs Report Very Positive ROI From GenAI
Since March, Triple the CFOs Report Very Positive ROI From GenAI
February 14, 2025  |  Artificial Intelligence

Generative artificial intelligence (GenAI) is transforming the business landscape, reshaping how organizations operate. Enterprise CFOs, as key drivers of innovation and efficiency, are increasingly leveraging...

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GenAI’s ROI Divide: How Leading Industries Innovate While Others Lag
GenAI’s ROI Divide: How Leading Industries Innovate While Others Lag
January 06, 2025  |  Artificial Intelligence

Generative artificial intelligence (GenAI) can help drive innovation, enhance productivity, and transform operations, among other potential benefits. Yet data collected throughout 2024 reveals not all...

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Strategic GenAI Integration Is Unlocking Higher ROI for CMOs
Strategic GenAI Integration Is Unlocking Higher ROI for CMOs
December 04, 2024  |  Artificial Intelligence

Chief marketing officers (CMOs) are going beyond the basics with GenAI to unlock greater value. In October, a record share of CMOs reported very positive...

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How GenAI Is Reshaping Strategic Decision-Making and Staffing for CFOs
How GenAI Is Reshaping Strategic Decision-Making and Staffing for CFOs
November 07, 2024  |  Artificial Intelligence

As GenAI technology matures, its business applications are shifting from basic tasks to more complex, high-impact operations. CFOs are using GenAI not only to enhance...

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COOs Find the Key for a Positive ROI on GenAI: Customization
COOs Find the Key for a Positive ROI on GenAI: Customization
October 14, 2024  |  Artificial Intelligence

Most surveyed chief operating officers (COOs) from firms generating at least $1 billion in annual revenue report that they are expanding their use of generative...

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CMOs Leaning on GenAI for Market Research, Even as ROI Dips
CMOs Leaning on GenAI for Market Research, Even as ROI Dips
September 12, 2024  |  Artificial Intelligence

Most surveyed chief marketing officers (CMOs) from firms generating at least $1 billion in annual revenue report that GenAI’s most significant use case for their...

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Most CFOs See Limited ROI From GenAI, but Boost Its Investment
Most CFOs See Limited ROI From GenAI, but Boost Its Investment
August 09, 2024  |  Artificial Intelligence

Most CFOs surveyed from firms annually generating at least $1 billion in revenue report that implementing artificial intelligence (AI) remains critical for their strategic planning....

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Are Chief Operating Officers Missing GenAI’s Strategic Value?
Are Chief Operating Officers Missing GenAI’s Strategic Value?
July 15, 2024  |  Artificial Intelligence

Most chief operating officers (COOs) surveyed from firms with at least $1 billion in revenue report that implementing GenAI is a critical part of their...

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Are CMOs Missing GenAI’s Potential?
Are CMOs Missing GenAI’s Potential?
June 18, 2024  |  Artificial Intelligence

As novel uses of generative artificial intelligence (GenAI) come to light, chief marketing officers (CMOs) are evaluating how their firms can best benefit from the...

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