Chief marketing officers (CMOs) are going beyond the basics with GenAI to unlock greater value. In October, a record share of CMOs reported very positive...
As GenAI technology matures, its business applications are shifting from basic tasks to more complex, high-impact operations. CFOs are using GenAI not only to enhance...
Most surveyed chief operating officers (COOs) from firms generating at least $1 billion in annual revenue report that they are expanding their use of generative...
Most surveyed chief marketing officers (CMOs) from firms generating at least $1 billion in annual revenue report that GenAI’s most significant use case for their...
Most CFOs surveyed from firms annually generating at least $1 billion in revenue report that implementing artificial intelligence (AI) remains critical for their strategic planning....
Most chief operating officers (COOs) surveyed from firms with at least $1 billion in revenue report that implementing GenAI is a critical part of their...
As novel uses of generative artificial intelligence (GenAI) come to light, chief marketing officers (CMOs) are evaluating how their firms can best benefit from the...
Despite the inefficiency, most CFOs surveyed from firms with at least $1 billion in revenue report using multiple systems to manage their source-to-pay cycles. Just...
One of generative artificial intelligence’s most appealing aspects is its seemingly limitless uses, ranging from the most routine to the most complex and strategic. Routine...