How Social Media Drives Zillennials’ Purchases
How Social Media Drives Zillennials’ Purchases
November 05, 2024  |  PYMNTS Data Lab

Consumers, especially younger ones, love social media. More than 9 in 10 zillennials check social media multiple times a day. In fact, two-thirds say it...

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Zillennials Say Let the AI Do the Shopping
Zillennials Say Let the AI Do the Shopping
October 08, 2024  |  PYMNTS Data Lab

Zillennials may be digital natives, but they still frequent physical stores. Four in 10 members of this crossover generation — comprising younger millennial and older...

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How Zillennials Are Driving Innovation in Financial Services
How Zillennials Are Driving Innovation in Financial Services
September 04, 2024  |  PYMNTS Data Lab

As zillennials navigate their late 20s and early 30s, they find themselves at a critical juncture in their financial growth. They are more likely to...

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How Zillennials View GenAI and Voice Assistants
How Zillennials View GenAI and Voice Assistants
August 06, 2024  |  PYMNTS Data Lab

Zillennials — a microgeneration situated between Generation Z and millennials — are young and digitally savvy. But when it comes to artificial intelligence (AI) technologies,...

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Why There’s More to Zillennial Shopping Habits Than Social Media
Why There’s More to Zillennial Shopping Habits Than Social Media
July 02, 2024  |  PYMNTS Data Lab

Zillennials are younger millennial and older Generation Z consumers born between 1991 and 1999. They represent an important consumer segment that merchants should view as...

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The Zillennial Paradox: Big Debt, Big Spending and a Conscience to Rule It All
The Zillennial Paradox: Big Debt, Big Spending and a Conscience to Rule It All
May 22, 2024  |  Consumer Insights

Zillennials — younger millennials and older Generation Z — are a micro-generation born between 1991 and 1999. Already a key group in the working world,...

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