Social media platform X is teaming up with Paris Hilton and her digital ad agency 11:11 Media on shopping and video projects. X CEO Linda Yaccarino said in a Monday (Oct. 2) post on the social media platform formerly known as Twitter that Hilton — “the queen of pop culture, music, business and...
TikTok’s plan to invest heavily in Indonesian eCommerce is apparently hitting a roadblock. As Bloomberg News reported Thursday (Sept. 28), the company is now subject to new rules in Indonesia that block social media platforms from handling direct payments for online purchases, a distinction that so far applies...
X CEO Linda Yaccarino has reportedly expressed optimism about the platform’s future profitability. Speaking Wednesday (Sept. 27) at Vox Media’s Code conference, Yaccarino, who has been leading X for 100 days, defended the company’s progress under owner Elon Musk, Reuters reported Wednesday. Yaccarino said X could reach profitability early in 2024,...
Pinterest, a place for inspiration, is finally considered a shoppable destination, according to users of the platform. During the company’s first investor day on Tuesday (Sept 19), the social platform reported that over half of its users view it as a prime shopping hub. “We’ve...
TikTok is rolling out its shopping platform to its U.S. audience. “TikTok Shop will now bring shoppable videos and LIVE streams directly to For You feeds across the country — and give brands, merchants and creators the tools to sell directly through shoppable content on...
TikTok’s new Shop marketplace, which has launched to some users in the United States, has reportedly raised concerns about product authenticity and data privacy. The early version of the social media app’s eCommerce marketplace in the U.S. showcases low-priced products from China, drawing comparisons to the challenges Amazon has faced with...
Amid rapid changes in social media, Partners Coffee noted that, for smaller, direct-to-consumer (D2C) brands, marketing on these platforms is becoming less and less worthwhile compared to more direct communication. In an interview with PYMNTS, Andrew Costaris, director of customer experience at the coffee roaster, which operates a...
Short-form video app Triller’s reported number of users doesn’t match the estimates of market intelligence firm Apptopia. While Triller reported 550 million lifetime sign-ups on its S-1 filing, Apptopia estimates the app has been downloaded 73.2 million times since its launch, TechCrunch reported Monday (Aug. 21). The...
X owner Elon Musk said Friday (Aug. 18) that users of the social media platform formerly known as Twitter will no longer be able to block content posted by unwanted followers. “Block is going to be eliminated as a ‘feature’, except for DMs [direct messages],”...
