Social Commerce

Social Commerce
TikTok Looks to Southeast Asia to Drive eCommerce Growth
June 15, 2023

TikTok will invest billions in Southeast Asia as it undergoes scrutiny elsewhere in the world. The announcement from the company’s chief executive Thursday (June 15) appeared to confirm reports from last week that the social media giant was looking to Asia to help it expand...

Social Commerce
Food Brands Eye Social Commerce Despite Disappointing Results
June 12, 2023

Food brands may be looking for ways to capitalize on the potential of social media commerce, but for now, PYMNTS research indicates, potential is all there is, with consumers frustrated by early moves in the space. At a Digital Food & Beverage Conference keynote panel on Monday...

Social Commerce
Atly CEO: Gen Z Taps Social Networks for Restaurant Discovery
June 06, 2023

As consumers seek more effective digital tools to discover new restaurants, many — especially younger generations — are increasingly trusting social platforms for recommendations. In an interview with PYMNTS, Uriel Maslansky, CEO and co-founder of Atly, a social media mapping platform that launched last week with $18...

Social Commerce
Twitter Ad Revenue Plummets 59% Amid Hate Speech Concerns
June 05, 2023

Twitter reportedly continues to shed advertisers amid a rise in hate speech on the platform. In the five weeks from April 1 to the first week of May, ad revenue was $88 million, a 59% decrease from the same period a year earlier, The New...

Social Commerce
TikTok Giving Oracle Code Access Amid Security Concerns
May 23, 2023

TikTok is reportedly giving Oracle access to its technology to ease national security concerns. According to a report Monday (May 22) by Bloomberg News, the Chinese-owned social media giant will give Oracle, a cloud computing firm, access to its algorithm, source code and content moderation...

Social Commerce
As Meta Exits, Can Amazon, Google and Reddit Get Social Commerce Right? 
May 16, 2023

The realm of social commerce is undergoing remarkable advancements with key players such as Google, Amazon and Reddit venturing into the trend of integrating eCommerce within their platforms. But what does that mean for the state of social commerce? Particularly in light of Meta’s influential...

Social Commerce
New Twitter CEO’s Goal: Turning Platform to ‘Twitter 2.0’
May 14, 2023

Twitter’s new CEO says she’s excited to “transform” the social media platform. Linda Yaccarino, named chief executive last week by Twitter owner Elon Musk, tweeted on Saturday (May 13) to thank her new boss. “I’ve long been inspired by your vision to create a brighter future,” Yaccarino wrote....

Social Commerce
Report: TikTok Winds Back US Shopping Launch
May 10, 2023

TikTok has reportedly paused launching its U.S. shopping platform over fears of a ban. ByteDance, the social media company’s Chinese owner, has delayed opening the store, dubbed TikTok Shop, to sellers until June at the earliest, The Wall Street Journal (WSJ) reported Wednesday (May 10),...

Social Commerce
As TikTok Is Squeezed, ByteDance Makes Lemon8
April 29, 2023

Lemon8, the sibling app of TikTok, is steadily growing its user base while TikTok faces challenges on Capitol Hill and the first state-approved measure to ban it. The Lemon8 app, which like TikTok is owned by Chinese company ByteDance, appears to be a hybrid that...