Social Commerce

Social Commerce
Pinterest Inks Deal With Amazon Ads to Fuel Shoppable Content 
April 28, 2023

In an effort to create more shoppable content, Pinterest has inked a multiyear deal with Amazon Ads to enhance the platform’s offering of relevant products and brands, and notably marks Amazon’s status as Pinterest’s first third-party advertising partner.  The move follows the increasing popularity of...

Social Commerce
Community.com, Artifact and Substack Creating Next-Gen Social Platforms Around Text
April 25, 2023

Rising next-gen social engagement platforms are not on the metaverse or Web3 but rather simplified and streamlined text-based apps that draw together like-minded users and drive commerce through true interest and engagement, relying less on algorithmic feeds. Among those leading the way is Community.com, the social...

Social Commerce
Twitter Taps eToro to Let Users Trade Assets
April 13, 2023

Twitter has teamed with social investment platform eToro to let users trade financial assets. “Very excited to be launching a new $Cashtags partnership with @Twitter which will enable Twitter users to see real-time prices for a much wider range of stocks, crypto & other assets...

Social Commerce
Social Commerce Firm Shopline Opens European Headquarters in London
April 12, 2023

Shopline is expanding its commerce services platform for selling on social media to Europe. The Singapore-headquartered firm has opened a European headquarters in London, adding that to its regional offices in Malaysia, Indonesia, Taiwan and Australia, Shopline said in a Wednesday (April 12) press release....

Social Commerce
Instagram’s Retreat From Shopping Shakes Social Commerce to Its Core
January 12, 2023

Meta keeps tinkering with Instagram Shops — a move many see as a sign that social commerce isn’t bearing the fruit once projected. This, as the beleaguered social media company disclosed via Facebook post that it is dropping the “Instagram Shop” tab, beginning next month....

Social Commerce
Twitter Considering Auctions of Usernames
January 11, 2023

Twitter users reportedly may soon be able to bid on and buy usernames. The New York Times reported Wednesday (Jan. 11) that the social media platform has considered running online auctions and selling usernames. It is not known if such a plan would include all...

Social Commerce
Carrefour Taps WhatsApp Business to Optimize French Customer Shopping Experience
December 20, 2022

Today is the last day Carrefour customers in France can order Christmas gifts via WhatsApp. Since the firm launched a new social commerce initiative on Dec. 5, customers in its home base of France have been able to order items via the “Carrefour Father Christmas”...

Social Commerce
Elon Musk: Twitter Users Will Decide My Future With Platform
December 18, 2022

Elon Musk says he is leaving his future as CEO of Twitter in the hands of its users. “Should I step down as head of Twitter?” he asked Sunday (Dec. 18) evening. “I will abide by the results of this poll.” Should I step down...

Social Commerce
Twitter to Yank Accounts Linking to Other Social Media Platforms
December 18, 2022

Twitter is taking steps to prevent users from promoting other social media platforms. “We recognize that many of our users are active on other social media platforms,” the company’s Twitter support account wrote Sunday (Dec. 18). “However, we will no longer allow free promotion of...