Meta Platforms has announced a series of new ad formats designed to help advertisers reach their audience based on how they spend their time on the company’s platforms. Among the changes are new Facebook Reels ads and video ecosystem updates, the company said in a...
Influencer and creator commerce has heated up considerably since Apple and Google clamped down on the use of tracking cookies, making direct-to-consumer (D2C) connections aided by influencers critically important to sales efforts for many brands. After a flurry of recent social commerce moves from Walmart...
YouTube is adding ways for content creators to make money from Shorts videos, a company post said Tuesday (Sept. 20). Shorts are videos up to 60 seconds long. The YouTube Partner Program (YPP), introduced in 2007, works with creators to share revenue. In early 2023, Shorts-focused...
Aiming to innovate new ways for suppliers and sellers to connect with customers, Walmart Connect has announced an Innovation Partner program that will help advertisers access channels such as social feeds, entertainment, t-commerce and live streaming during the holiday season. The Innovation Partners in this...
Instagram will be cutting back on its shopping features, according to a report Tuesday (Sept. 6) from The Information, citing an internal memo the company sent to staff. The reason is the company is focusing on eCommerce efforts that directly drive ads. Staff were notified...
ByteDance, the Chinese unicorn that owns the popular social media platform TikTok, has no plans to go public, the company’s chief financial officer said this week. As the South China Morning Post reported Friday (Sept. 2), CFO Julia Gao made this announcement during an internal...
Social commerce company Meesho has reportedly shuttered its Indian grocery business Superstore. Superstore has been closed in over 90% of the cities in India, with the only remaining hubs being Nagpur and Mysuru, and job losses came with that – almost 300 employees had their...
TikTok has introduced “Shopping Ads,” which the social media platform said is designed to help brands “meet shoppers wherever they are in the purchase journey” to boost demand and sales. According to a Thursday (Aug. 18) blog post, the solution comes with three offerings brands...
From a socially oriented online phenomenon, Meta-owned platforms, Facebook, Instagram and WhatsApp, have grown to become a critical medium for doing business in emerging markets and the go-to communication tool between businesses and customers. The six-hour global outage of all three services last year is...
