As businesses look beyond traditional marketing channels to reach and influence consumers, one surprising player that has emerged is LinkedIn, with merchants extending the platform beyond B2B into B2C. Amazon, for instance, has garnered a following of 31 million on the platform. The company posts...
Pinterest has begun letting users share videos of their favorite boards to other social platforms. That’s due to a new feature called board sharing, designed to court the world’s youngest and most-digitally engaged generation. “Gen Z makes up over 40% of our global monthly users on Pinterest...
X is reportedly preparing for a multiyear campaign to launch its payments business. But when that happens, Bloomberg Businessweek reported Tuesday (June 18), the Elon Musk-owned social media app sees payments as a way to bolster its business via “increased participation and engagement” on its platform. The...
You can make money as a social media influencer. But maybe not enough to get by. A report Monday (June 17) evening by The Wall Street Journal (WSJ) examines the hardships facing the people who try to earn a living by posting content on social media....
Pinterest has launched a partnership with composable commerce platform VTEX. The new collaboration is designed to help consumer brands expand their social commerce footprint and connect with more customers, the two companies said last week. According to a news release, VTEX’s platform lets its 2,600...
Meta’s recent news that it is seeing a surge in younger users may help set the stage for a rising tide in social commerce. The platform model — not just for Facebook, but for X and for others — connects users and advertisers and merchants....
TikTok has reportedly decided to put its plans for expanding its eCommerce business in major European markets on hold. Instead, the ByteDance-owned social media platform will concentrate on growing its presence in the United States, its most lucrative market, where it faces potential divestment or...
TikTok has denied a Reuters report that it is developing a clone of its recommendation algorithm specifically for its 170 million U.S. users. Reuters reported Thursday (May 30) that the social media platform aims to create a version that operates independently of its Chinese parent...
TikTok has reportedly lowered the threshold to join its affiliate program from 5,000 followers to 1,000. This change was not officially announced by TikTok, but it was noticed by users of the social media platform, Bloomberg reported Wednesday (May 23). The lower threshold will allow more creators to make...
