Social Commerce

Merchant Innovation
Facebook’s Small Business Hub
April 30, 2015

Facebook is making a more active play for the small business marketplace as the firm has announced a handful of new programs aimed at that segment, particularly the subset that advertises on Facebook. However, while shunting those extra goodies at companies that advertise, Facebook also...

Pinterest Launches API to Attract Brands
April 28, 2015

With its new API, Pinterest is looking to pin the interest of some big business. In a blog post yesterday (April 27), the virtual scrapbooking site announced the release of Marketing Developer Partners (MDP), a program through which select developers are given access to new...

One-To-One Omnichannel
April 23, 2015

This month’s Vantiv Omnicommerce Tracker highlighted a number of trends but perhaps none more interesting than what innovators are doing to make omnichannel a one-to-one experience. Marcus Robins, SVP of Strategy for Vantiv recently caught up with MPD CEO Karen Webster to offer his insight...

Facebook Needs Payments — But Where Are They?
April 23, 2015

For Facebook, it would seem that ramping up its Buy button and Messenger Payments can’t come soon enough. As the social network’s user base continues to shift to mobile and expand into the rest of the world, advertising is no longer keeping pace with revenue...

News
Freelancer.com Goes Local
April 20, 2015

In a world where it seems every service is attempting to cash into the local services market – Amazon and Google most notably – an online marketplace for freelance workers called Freelancer.com is joining the party with the launch of its own local marketplace. The...

Controversial
The Many Ways Apple Could Spend All That Cash
April 18, 2015

Most people at some point in their life dream about what they would do if they were suddenly super rich. We think of all the nice things we would buy, the good we might do and the various wonders we might work if we suddenly...

Hmmm
This Is Your Brain on Money
April 13, 2015

  “We are creatures of fear and greed.” So says Kabir Sehgal about the human race. And while such an observation on its face may seem cynical, the elemental truth is an essential one in understanding people’s relationship with money: not only in how it...

Merchant Innovation
Google To Buy Twitter?
April 08, 2015

The rumors have resurfaced again – Google is looking to buy Twitter – and investors have taken notice with shares in the social media site jumping by almost 5 percent and adding a billion and a half to the company’s overall value. According to reports...

News
SMBs Say Websites Best Marketing Tool
April 08, 2015

Small businesses say that company websites are still their most effective marketing tool, but social media is gaining ground, according to a new study by Thrive Analytics. Of the 1,100 small and medium-size businesses that Thrive surveyed in January, 45 percent said the company website was...