When consumers shop on social media apps, PYMNTS Intelligence research has found, they are often making impulse purchases, buying items that strike their fancy in the moment. By the Numbers The PYMNTS Intelligence report “Tracking the Digital Payments Takeover: Monetizing Social Media,” created in collaboration...
Snapchat parent Snap has reportedly laid off workers with more job cuts to come. The social media platform cut several dozen staff members last week, Business Insider reported Saturday (Feb. 3), citing sources familiar with the company. One of these sources said Snap is expected to make more cuts this...
Social media platform X is hiring 100 content moderators to police child abuse content. “At X, we have zero tolerance for Child Sexual Exploitation (CSE), and we are determined to make X inhospitable for actors who seek to exploit minors,” the company formerly known as Twitter wrote...
Creators and influencers have moved beyond their conventional roles as simple product endorsers, and transformed into trusted advisers who play a pivotal role in shaping the consumer journey. Across all age groups, these individuals can hold substantial influence, offering insights, recommendations, and connections with their...
YouTube is reportedly laying off about 100 people from its creator partnerships team. The Google-owned business is restructuring and will consolidate the remaining members of that team under central leadership in each country, The Verge reported Wednesday (Jan. 17). The reorganization also encompasses YouTube’s music and support teams, according...
Influencers bridge the gap between the brands and consumer, but regular everyday reviews from people are just as crucial in making that connection. These influences don’t just introduce new brands, products, or restaurants — they wield significant force in driving consumers to make that crucial...
In its quest for increased consumer relevance, exercise equipment and media firm Peloton is turning its attention to TikTok. Can this strategic shift propel the company back into the spotlight, akin to its prominence during the COVID-19 era? The question arises given TikTok’s exponential growth and its ongoing...
Elon Musk’s decision to remove headlines from X’s news links was apparently short-lived. The multibillionaire social media mogul announced in October that the platform — formerly known as Twitter — would no longer include headlines with links to news stories. But as Bloomberg News reported Tuesday...
Elon Musk’s loss in the social media advertising space has apparently been LinkedIn’s gain. The Microsoft-owned professional networking site has seen a jump in ad revenue as companies jump ship from Musk’s X platform, the Financial Times (FT) reported Thursday (Dec. 28). Yearly ad revenue at LinkedIn climbed to nearly...
