Middle-Market Execs Predict a Brighter 2025 Despite This Year’s Challenges

10 Impact Statements: The 2024 Certainty Project

2024 has been pivotal for uncertainty management. Data shows a 6% revenue loss tied to uncertainty, with 76% of analytics-driven strategies proving successful. The 2024 Certainty Project, a PYMNTS Intelligence exclusive eBook, offers data-driven insights into this transformative year for middle-market firms.

Inside the December eBook
  • 28%: Share of middle-market companies operating at a high level of uncertainty over the past 10 months
  • 30%: Share of middle-market executives who say that uncertainty has impacted their firm’s business performance in the last 30 days
  • 6%: Average total cost of uncertainty, as a share of revenue, for middle-market firms in the last 12 months

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