Small Merchants Focus on Digital to Capture Sales From Enterprise Rivals
A six-country study of 13,1340 consumers and 3,124 merchants finds that SMBs offer fewer of the digital shopping features than their customers want — and get when shopping with larger merchants. The
“2023 Global Digital Shopping Index: SMB Edition - How Digital Can Help SMBs Punch Above Their Weight,” a collaboration with Cybersource, details what small merchants can do to capture those sales.
